6 Tips for Successful Music Promotions |
Posted: October 1, 2017 |
Güney Durmus is a voting member of the Grammy Recording Academy and promotes artists worldwide. He works in collaboration with numerous music agencies in the USA and Europe. He was awarded in 2016 by Members of the LGBT community. Best International musicpromother in New York City. DJMP3PROMOTION founded 2006 by Guney Durmus as a division of Durmus-records to arrange music & media promotion for independent artists. They arrange the promotion of Radio-& Club DJs, Radiostations, Blogs & Magazines thru our partners and third parties. He said, there is a good synthesis of a musical marketing succeeded, broken down into 6 phases: distribution, awareness, discovery, credibility, commitment and attention. This last notion encompasses all the rest. How can one judge the success of a marketing plan in music & radiopromotion? Simply when you are in the presence of an artist who has surely aroused interest, attract attention, maintain it, and turn it into sales. Distribution, an essential starting point Unless we evolve in the circuits of so-called "free" music, marketing is justified by the need to monetize a work, in a word: to sell ... On the Web, and in the field of music, the two points of Main sales are iTunes and Amazon. An artist is proposing his music for sale is the assurance of access to a base of millions of prospects. Your marketing plan will serve to convert these prospects into customers. Make you hear The awareness is a very broad concept. It can be translated into French by consciousness, or rather "being conscious of". It is of course complicated, reductive and not elegant to apply this notion to an artist but the awarness is closest to the notion of market penetration. The determining factors for an audience to be aware of the existence of an artist are: First of all the guarantee of being able to listen to the artist's title easily and if possible free of charge. Secondly a reason to cause discovery. These reasons can be varied: a reference to another artist (collaboration, recovery), a cause (the artist engages with an association to support a charity), belonging to a peer group. Encourage discovery by recommendation One does not go without the other. Accept it, at the time of the Web, there is necessarily someone who will have told you about this new artist to discover. Even a sophisticated recommendation algorithm like last.fm or Spotify. To maximize the chance that a particular artist is discovered, make it easily found on the Web, and be present where the communities of land-clearing are located those for whom the discovery of new artists is almost more important than listening to the work itself. Social networks are obviously a destination of choice, especially since it is rather easy to send receptive listeners to the points of sale mentioned above. Become a reference by other references Beyond the artistic affinity, the presence in a project of a known or recognized artist or producer can open additional doors to a developing artist. It is about playing the point by the band and creating a virtuous circle: more entities (brands, people, etc.) will be interested or associated with your artist, the more the latter will gain visibility and attract attention. The more the artist will be visible, the more he will interest people. Make your listeners enthusiastic and loyal fans Here are the most basic notions of the modern web. In music, the term Direct2fan is often used to refer to the fact that an artist can himself create, consolidate and maintain a fan base. Here, however, it is direct marketing that reins supreme, with its two inseparable breasts: the constitution of emails databases, and the collection of personal data. It is not necessarily to want to retrieve payment information or other sensitive data, just useful information in the management of an artist career. Captivate attention and maintain interest You got to catch the attention. It's good, but not enough. Since an artist's career is not just a single, you have to maintain the flame by offering new content. Unnecessary and unfortunate to unveil all at once, consider the release of an EP or even several EPs before the release of an album, this will have to go out ideally before a concert “major?" It is because you have relevant or unpublished content to deliver to fans that your recruitment and loyalty campaigns will be effective. Obviously, in the case of a known and recognized artist, leaks (the album is unknown on the Web, in its entirety, and this week before its release and commercial exploitation) are devastating.
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