Click Fraud for Facebook |
Posted: November 16, 2017 |
One type of cybercrime, common in contextual advertising, where payment is calculated per click is a click fraud. Click fraud means clicking on advertising link by a person not interested in the ad. It can be implemented: · By the owner of advertising platform or his relatives and friends for more income; Huge amount of money comes to Internet through advertising. Hundred thousands of companies and private entrepreneurs spend millions of dollars on advertising on the network, but some of this money does not bring any benefit. Why? Because according to statistics, about 20% of advertising is cited, webmasters use click fraud. What is a click fraud? This is one way to increase profits for webmasters. Unscrupulous and greedy site owners order transitions on ad units from their resources and thereby get a big profit, despite costs involved in cheating. (Read more here.) Reasons for click fraud process start Today it is not difficult to order an advertising click. For example, you can run a job and pay only 1 cent per transfer. In this case, the task will indicate that you need to go to a site from the search engine and spend some time on advertiser's website so that it is not suspicions. Quite often, click fraud is used by competitors who want to inconvenience other webmasters. Having spent a little money, they intentionally start cheating and soon websites of honest people are blocked in advertising systems. This phenomenon is widespread and sometimes it is simply impossible to prove that the cheating was done by competitors. How to define click fraud? Quality of a click through conversion drops sharply, so every experienced website owner will notice any change. If you are a webmaster, then a sharp increase in advertising CTR should be the first "bell" for worrying. The first thing you need to check is the sources of traffic; it is possible that your resource is transferred directly from the click of sponsors. To avoid serious problems, you need to act quickly. Immediately try to get in touch with the advertisers (service) and report on a possible wrap-up. For example, on SCE, administration responds normally to such messages and goes to meet webmasters. How to deal with a click fraud? If you are an advertiser, then indicator of advertising will be a reduced traffic conversion. Also, you can define click fraud, evaluating behavioral factors. If you did not change budget and visitors behave suspiciously (for example, quickly leave your website), most likely your advertising is being blamed. To fight against click fraud, you should start with the choice of a quality advertising service. In different systems, there are several methods for protecting against substandard transitions. Such methods and other services are applied everywhere they are different. For example, in Yandex Directory attackers can be blocked by IP or access to the withdrawal of funds is closed before a full re-check of traffic. Protection against click fraud It is impossible to circumvent problems with click fraud; sooner or later there will be "enemies" who will try to spoil your reputation. Be prepared for this in advance and assimilate several recommendations: · When suspicion of advertising clicks appears, immediately disable your website in the advertising service; Unfortunately, 100% protection against click fraud is not guaranteed, so you need to constantly monitor indicators. Shouting at competitors is a tempting idea, but it's better not to drop down to it, but to bypass opponents in honest ways, improving and promoting your resource, because you can also get revenge. Click fraud in Facebook? One of the biggest advertising platforms is Facebook. But when comparing it with other platforms of such kind, the percentage of click fraud here is much lower. All revenue that Facebook generates is from advertising. If compare CTR of Facebook and Google Adwords’, it is like 0,04% to 8%, or in figures 400 clicks for 1 million pages, and 80 000 clicks for 1 million searches. Facebook platform is a powerful tool that can provide a huge promotion of the smallest businesses. Once you receive a “like” to any of your post, your page is probably to be displayed to lots of other users who have the same interest just like a person who has liked your post. But at the same time, if engagement is low, it can probably downrate your page. To obtain likes, there two ways to do that: · Legitimate way. You pay Facebook some money for advertising and promotion. How can detection be avoided? Such click farmers often behave as if trying to imitate activity of real Facebook user; they disguise their page of fraudulent like in a flow of other random pages. So, the question is still on top – is click fraud real on Facebook? Well, the first answer will be positive, in case you use illegitimate way to buy likes. However, when it comes about your competitors who are clicking on your ads, this is unlikely a lot. Why? Because Facebook itself makes decisions on what ads to be shown in the account. Tis process is not the same in other search platforms; in Google or Bing competitors search for your ads using particular keywords. That is why there is a strong recommendation: 1. Know your target audience in advance 2. Your ads should be directed and shown exclusively to the targeted audience
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